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CONSEQUAT
His. Kind fourth the wherein our us whose may fruitful blessed.
CONSEQUAT
His. Kind fourth the wherein our us whose may fruitful blessed.
Can we improve measures of cognition?
Theories about the cognitive processes underlying human emotions and behavior abound, but testing these theories requires access to valid measures. Members of MAC lab are exploring ways to improve the measurement of cognitive processes in a few ways.
Current Projects
Measuring Individual Variation in Cognitive Processing
Much of the research on cognition uses models of cognitive processing that are assumed-implicilty or explicitly-to generalize to all people. Yet even if processing systems are universal, people differ in how they make use of them. Some people are deliberate and thoughtful, for instance, while others are more intuitive and spontaneous. This project catalogues work that has explored individual variation in cognitive processing, with the goal of producing clear guidance on which measures should be used to measure which cognitive constructs.
Improving the Affect Misattribution Procedure
The Affect Misattribution Procedure (AMP) is a popular measure of implicit (Type 1) attitudes. It consists of a task where respondents "misattribute" affect that is generated by a prime to a neutral symbol. Canonically, the AMP has used Chinese pictographs as neutral symbols. This paper demonstrates the problems with this approach and provides a superior alternative, which we refer to as "neutral language targets".